Managerial Economics: Economic Tools for Todays Decision Makers
Type
Book
Authors
ISBN 10
0023621834
ISBN 13
9780023621833
Category
Unknown
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Publication Year
1995
Publisher
Pages
738
Description
For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations. - from Amzon
Number of Copies
2
